Costa Vida Restaurant Interiors
The philosophy and strategy for the Costa Vida design overhaul was to remain faithful to the restaurant’s Baja flavor but do so in a way that sets it apart from the vast number of competitors within the tex-mex and Baja cuisine market. This was done by taking a less literal and much more artful approach to regional and cultural icons than is customarily seen.
The dominant feature of each new Costa Vida restaurant is the rolling wave ceiling sculpture of steel and color treated wood. Also overhead, visitors will find custom surfboard sculptures used as light fixtures. As a nod to the surf culture, the walls of Costa Vida feature a custom, surf-inspired graffiti pattern which conveys Costa Vida messaging and speaks to the character of the brand. This same messaging is repeated on custom tabletops and on pony walls as a whitewashed graphic treatment.
Throughout the space, the materials, treatments and finishes are given a slightly weathered appearance as though sun-kissed and wind-washed by the coastal elements. The vibrant color palette for the space draws from regional and cultural color trends seen in Baja’s art and architecture.
The artful approach to the interior design lends an air of sophistication to the Costa Vida experience and leaves in its wake the intense urge to return.
